Digital Marketing Strategy: A Guide For Target Audiences

Check out our tips on how to reach your target audience through digital marketing and create a buyer persona using demographics and psychographics.

You may not be aiming to reach as many people as possible when you run a digital campaign. Small businesses or specialty services may be trying to reach a certain audience. Reaching your target audience becomes more crucial when you have a limited budget for digital advertising.

Let’s look at some ways you can optimize your digital strategy to reach your target audience.

Understand Your Target Market

Target audience insights can boost the effectiveness of your digital marketing campaigns. It takes effort to reach a group of people, but demographic data can help. You can use this information to determine where you should focus your efforts in order to reach the ideal customer. Here are some ways to identify potential customers.

What Are You Offering?

To find your target market, you should first look at your business from the perspective of your new customers. What problems are your products solving? What are the needs that your service meets? You can identify your target market by identifying the needs of the people who use or buy from you. Answers may not be as obvious as a pool service searching for customers who can afford pools. But many of these steps require you to narrow the field down until you find a specific target.

Conduct Your Own Digital Marketing Research

You can now move on to the next step, which is to collect feedback from your existing customers. You can learn a lot from surveys, focus groups and informal in-person discussions with customers. They can help you understand who you have been selling to and what they think of your products and services. This can also help you identify the types of people who value your products or services.

Additionally, you can find local demographic data, including information on education, income, health and internet usage. While this information is general, it can help you get a feel for the area in which you are doing business or plan to do business.

A second aspect of market analysis is to look at your competitors. If you are both in the same industry and targeting the same niche market, it may be difficult to find customers. It is important to look at how your competitors are reaching their customers, who they are, and what market share they have.

Sorting Potential Customers Into Market Segments

The last step in your marketing campaign is market segmentation. You can group potential customers based on demographic or psychographic data.

Demographics are the surface-level characteristics that groups may share, such as age, gender and income. Psychographics are concerned with customer behaviors, personalities and values. You can use this information and the results of customer surveys to create different buyer personas. This is an avatar for your ideal customer. Find a group of people that closely matches your buyer persona to determine the market segments you should target with marketing campaigns.

Short Form Video

Short, creative videos that are easy to understand and watch, such as those on TikTok or Instagram Reels, can be a great way to increase brand awareness. Content that is unique can stand out in a noisy newsfeed and attract the viewer’s attention. It can be difficult to find the perfect balance between memorable content and marketable content within a short time frame. If you get it right, your content will often be more engaging than other types of content.

Long Format Video

Long-form videos are a delightful intersection of inspiration and entertainment. Long videos can be just as effective at capturing your audience’s attention as short ones. The longer format allows you to spend more time establishing your brand personality and forming a relationship with other like-minded people. Think of a cooking or crafting demo in the form of a series that is entertaining and encourages audience participation. This video series is an excellent way to reach out to potential customers.


Influencers are another great way to target your audience. A partnership with an influential person on your platform of choice will give your brand a boost in credibility and trust with the influencer’s audience. This can lead to long-term, win-win relationships with the influencer.

Engaging an audience with a full-series takeover where influencers are invited to promote brand and content in a unique living room/kitchen environment is one of the best ways to engage them.

Search Engine Optimization

Your current customers may already be familiar with your business. However, potential customers who are searching the web will want to find you. You want to answer their questions about the product or service you offer. Search Engine Optimization is the answer. You can stretch your advertising budget by ensuring that the content of your website covers topics your customers may be interested in.

Google Analytics and Google Ads can help you optimize content to ensure that the algorithm funnels traffic to your website. However, even if your business isn’t able to appear at the top of the page for general searches in your industry, you will still be able to find your audience searching for topics that are relevant to your company. It can be more beneficial to appear at the top of the page for a very specific search query than it is to show up on the first page for a topic that’s more general.

First Media Knows Its Audience

First Media is tuned in to the market segments who watch our content. We get better results because we are more focused on the market segments that watch our content. We provide visually compelling and professionally produced video content to get mass reach and engagement via native integrations with our social marketing platforms.

We keep up with social media changes in real time. We constantly explore to gain a deeper understanding of what works and why on each platform. We then leverage our tech tools. Our AI Creative Recommendation Tool and our Comments Analysis tool analyzes the results of your Marketing Plan to provide actionable insights.